Step 1: Explain Why Suggested Audience is Important

“The 30% suggested audience helps expand your reach while staying relevant to your exact target. This gives you more opportunities to find potential customers.”

Example: If your exact audience is IT Professionals, the suggested audience could include:
Cybersecurity Experts
Tech Enthusiasts
Computer Science Graduates

Step 2: Tell Clients How to Search for Suggested Audiences

“You can easily find related audience suggestions by searching on Google. Here’s how:”

Step 1: Go to Google.com
Step 2: Type “Related interests for [Your Exact Audience]”
Step 3: Look at Google Suggestions & People Also Ask
Step 4: Use ChatGPT or other AI tools to generate more audience ideas

Example Search for IT Professionals:
Type: “Related interests for IT professionals”
Type: “Facebook targeting ideas for IT professionals”
Type: “Best audience for IT business ads”

Step 3: Provide a Simple Formula for Clients

“Use the 70% exact audience first, then test the 30% suggested audience using Google & AI tools to find more potential buyers.”

Step 1: Run an ad with the exact audience (70%)
Step 2: Use Google to find suggested audience (30%)
Step 3: Create a second ad set with this new audience
Step 4: Compare which audience performs better

Final Message to Clients

“We provide you with the best 70% exact audience. Use Google to refine the 30% suggested audience and grow your reach effectively!”